Who Killed Sriracha?

A few weeks ago I saw a 5-year-old wearing a Sriracha T-shirt in my local coffee shop. Because most kindergartners lack proprietary rights to clothing decisions, I deduced that the boy's mother bought the shirt in one of those postmodern "use your child as a billboard for your own interests" moments made famous by Ramones tee-clad toddlers in Greater Brooklyndia. Curious, I asked her where she got it. "Oh," she said brightly. "I got it on Etsy, but I think they have them at Target too." She took a sip of her latte. "That stuff is everywhere now."


What has happened to Sriracha, friends? Not long ago it was the toast of the Internet, the darling hipster hot sauce, an Asian-born, American-made spicy sensation. Then seemingly all at once, it was, as the coffee shop mom pointed out, everywhere. And there's nothing the Internet hates more than an indie going mainstream. The World Wide Web is now chock-full of hot takes on Sriracha being over. A Jezebel headline the other day read "Sriracha Has Made Its Overrated Sauce Available in Tiny, Convenient Packets."  Bizarre Foods host Andrew Zimmern told Today.com that there were "200 other hot sauces" he'd reach for before Sriracha. Former Laguna Beach blonde person Lo Bosworth went to culinary school and now thinks Sriracha has too much sugar, and that you should make your own face wash using Arm & Hammer baking soda and water.